Avakin Life is a virtual 3D gaming world where users create their own character, or Avatar, before choosing their outfits and interacting with users at different in-game locations. The premise of the game is to encourage social interaction.
The game can be downloaded on iOS, Android and Amazon Devices,
Apple Age Rating– 12+
Google Play Age Rating– Parental Guidance
Amazon Age Rating– Guidance Suggested
What are the key functions?
The platform uses real money, real people and real places
Users visit different venues (shopping mall, theme park and more) which each have a designated public chat, where users can ‘whisper’ or chat privately in the venue
Users can buy and gift items to dress themselves or flirt with other users
They can also ‘interact’ by high fiving or sending kisses
Our testing found that users under 13 would see a message saying they were not eligible to play, but they could still enter the game, if they lied about their age to bypass the age verification process
The platform uses public chat rooms, live events and one to one conversations to facilitate interaction
The game was initially designed for users aged 17+ but now allows children aged 13+
Despite a fun design, it isn’t suitable for children due to the suggestive nature of chats, actions and ‘meet ups’
There is evidence that the platform has been used to groom young children internationally