Spotlight: Snapchat’s Brand-New Feature

Last Updated on 10th December 2021

4 min read

Snapchat has released its new Spotlight feature to its 67 million daily active users. In this article, our team of online safety experts unpack the risks and functionality of the new feature and provide practical advice for empowering and protecting the young people in your care on this popular platform.

How does Spotlight work?

Spotlight looks to be close to the format of TikTok and Instagram’s Reels and is set to work similarly. But the plan for rewarding the best content is likely to attract and encourage a surge of attention and engagement with the new feature.

Here’s how it works:

Spotlight videos can be accessed to the right of the bottom navigation bar on Snapchat
Users upload Snap videos the same way they would upload snaps to send to their friends or story, by selecting to send to ‘Spotlight’
Videos can be up to 60 seconds long, and anyone over the age of 13 can upload them, but users must be 16 or older to make money
Users can add text, filters, GIF, Topics (Hashtags) and music to customise their videos 
The Spotlight section of the Snapchat App will feed users content based on algorithms of their past history and interaction 
Uploads cannot be watermarked, meaning people cannot upload their viral videos from TikTok or Instagram’s Reels
Spotlight videos currently do not have comment sections, and Snapchat will moderate video content to maintain their community guidelines 
Accounts on Spotlight will be private by default 
Users can share their spotlight videos with other Snap contacts and as links on other platforms

©Snap Inc.

What are the risks ?

The majority of Snapchat users are young people. With around 57% of 15 – 25-year-olds using the platform, this feature could further increase the popularity of Snapchat with young people.

The company’s plan to share $1 million per day among users with the most viral content is likely to encourage many more children and young people to join the platform and use the new feature.

Snapchat’s massive cash incentive may also catch the attention of the 17% of 11-to-16-year olds in the UK who want to be social media influencers.

Our online safety experts have identified the following risks associated with the use of Spotlight:

Children and young people who are inspired to become social media influencers may feel pressured to do ‘whatever it takes’ to gain more followers, such as videos in less clothing or more personalised interaction with strangers/fans
Although Spotlight does not have a comments function, online bullies may still target users by screenshotting and reposting Spotlights alongside abusive text
Children and young people may overshare on Spotlight to get more fans, sharing personal information like their hometown or their birthday
When users upload Spotlight videos, their location may be shared via the Snap Map
The Spotlight section feeds users videos using algorithms meaning they may be overexposed to certain forms of negative content
When users upload Spotlight videos, their location may be shared via the Snap Map. Although Spotlight content is moderated, this feature could be misused to create and share harmful content
Children and young people may spend long periods of time on Snapchat in attempts to ‘become viral’

Our Advice

If a child or young person in your care is using Spotlight, it’s important to gather the facts and have an open and honest conversation to empower them to be safer on the platform.

You can find our top tips below: 

Support them to understand the importance of protecting their personal information that may make them identifiable to strangers, remember this includes things such as school uniforms and birthdays
Have a positive conversation with children and young people about maintaining healthy screen time habits
If a child or young person is using Spotlight in an attempt to make money and become a social media influencer, talk about the limits of their content
Check that they can identify their team of trusted adults, by asking them who they would speak to if something was worrying them on or offline
Use Our Safety Centre to talk through Snapchat safety and privacy settings with children and young people in your care