Snapchat is a social media platform used to share photos, messages, and short videos that can be customised with filters, text, and stickers. It has 347 million daily active users worldwide, with under 18s making up 23% of users.
Many of Snapchat’s features (such as streaks, SnapMap, and Meet Up
) use persuasive design components to ensure users spend as much time on the app as possible. It is especially popular with young people, who use it to communicate with their friends throughout the day.
By default, Snapchat does not allow users under 18 to have public profiles. Teenagers must be mutual friends with another before they can start communicating on the platform. Any over 18 accounts must also have ‘mutual friends’ with an under 18 account in order to have appear as a suggested friend.