Upon registration, this app asks for standard personal information: date of birth, name, and gender. Users must then submit a photo showing their face clearly as well as their email address and phone number.
Once a user is set up, they are sorted into one of two primary communities. One is for users aged 13 to 17 and the other for users aged 18+. They are then able to send messages, video chat, and livestream. While Yubo makes users become friends on the platform before they can communicate, its features encourage users to “multiply” their friends to “100,000,000” by using tags and participating in livestreams as a “watcher or a streamer” even if they are uncomfortable. The platform is designed to promote the feeling of ‘Fear Of Missing Out’ (FOMO).