Although Poppy Playtime was released last year, there has been a recent surge in the creation of Huggy Wuggy-related content, alongside reported playground-style challenges based on the character.
The Dorset Police Cyber Protection Officer has recently released a statement, warning parents that children may be viewing graphic fan-made videos that are popping up on platforms such as YouTube and TikTok.
Some created videos feature songs alongside animation, designed to be upsetting and ‘creepy’. Others feature jump-scare animations. The videos appear across several popular platforms, in particular on TikTok and YouTube. The hashtag ‘huggywuggy’ has over 2.9B views on TikTok.