What is TikTok Now?
TikTok Now is a newly released feature on the video-hosting social media platform TikTok. It was originally launched in the U.S. in September 2022 but has now been added as an update to apps in the U.K. and will soon roll out to other regions.
TikTok describes the new feature as:
“TikTok Now invites you and your friends to capture what you’re doing in the moment using your device’s front and back camera. You’ll receive a daily prompt to capture a 10-second video or a static photo to easily share what you’re up to.”
If all this sounds familiar, it’s probably because of BeReal, the app that has seen explosive growth in popularity over the past year (over 1000% increase in downloads!). Just like TikTok Now, BeReal aims for users to share the realities of their lives, rather than curated and carefully edited content, as often seen on platforms such as Instagram.
Both platforms use similar methodology to encourage their users to showcase the ‘real’ side of their lives, including:
Limiting user’s uploads to once a day.
Randomly timed prompts so users can’t predict when they’ll be asked to create content.
Short time limits for uploading (two minutes for BeReal and three minutes for TikTok Now) …so there’s not enough time to jump up from lazing on the sofa and get to the nearest trendy restaurant or halfway up a mountain hike!
However, there are also some key differences between TikTok Now and Be Real.